Gen II
B2B / Finance / Digital Marketing, PPC, SEO
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The Marketing Mixologists at Lounge Lizard Worldwide managed paid search campaigns for Gen II Fund, a top private equity fund administration company that is focused on growing brand awareness and increasing career applications for national and international audiences. The Mixologists also optimized Gen II Fund’s Google Business Profiles for 7 locations and posted weekly content to improve local SEO.
Results
72.68%
Increase in CTR
161.64%
Boost in PPC conversions
2541.17%
Growth of conversion rate
35.21%
Increase in direct searches for branded keywords
115.54%
Boost in Google Maps views
60.35%
Surge in direction requests on Google
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Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.
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