Creating Strategic Brand Alliances
The digital age has opened many opportunities for people all over the world, especially since the internet particularly has made communication a whole lot easier by making communication across the globe, borderless! Consequently, entrepreneurs have taken advantage of this borderless communication to reach more potential customers via various indirect, online marketing strategies. Influencer Marketing is one of those key strategies. Consumers and decision-makers are constantly looking at other people on the internet and social media to inform their purchasing decisions. This is why your company should adopt a holistic approach to identifying and building relationships with influencers in your industry.
There are many online marketing strategies, and each of these strategies requires specific skill sets and techniques which, when strategically executed, may complement one another (i.e. social media, content, AND influencer marketing).
With the increasing success of influencer marketing, the time has now come for you to take advantage of this as a marketing platform as well! Continue reading to discover the unique upper hand that social media influencers wield.
Reaching more people and getting them to recognize your brand can be very difficult with traditional marketing strategies however, influencer marketing can help you deal with that!
Since influencer marketing strategically executes social media and content marketing approaches, you are assured of optimal audience reach which, in turn, can increase your target market’s brand awareness.
Increased brand recognition can consequently help you generate more sales from online leads, successfully converting online audiences into actual consumers.
Influencer marketing mainly involves getting an influential personality to talk about your brand through several platforms (mostly online, such as websites, blogs, and social media), and as mentioned, most people buy products or services when they have heard first-hand opinions about it from people they know.
Influencers are mainly prominent in their respective industries, and getting them to talk about your products or services can help you get more leads from their followers, which eventually, can help you convert them into actual customers.
Even if your conversions remain the same, the fact that influencers talk about your product can still help you gain more leads, which you can nurture by executing specific approaches.
Consumers mainly look for someone whom they can trust when it comes to verifying word-of-mouth experiences. Prominent figures such as influencers are putting their reputations at stake when they promote something, which is why the moment that these influencers write or say something about your brand in a positive light, expect that your brand will experience an elevated credibility which, in turn, will help you gain your market’s trust.
Search Engine Optimization (SEO) is all together, a different online marketing strategy which mainly involves the interaction between algorithms, and keyword density, and influencer marketing can help you facilitate or enhance SEO signals.
Influencers may channel their opinion about your brand via various channels, and some of them include blogs and websites. These channels can be used as an avenue for your influencer to express his/her opinion about your brand, and he/she can do so using SEO techniques such as keyword density and placing backlinks strategically.
Of course, not everything is done for free. If you collaborate with someone, both of you should benefit from it. Hence, payments in various forms may be required by the influencer you’re aiming to contact however, this is still considered to be more cost-effective than other approaches.
It is said that influencer marketing is very cost-effective that ROI’s have been observed to reach 65-% (or even more!), making it an impressive return for a minimal investment.
As mentioned earlier, there are several kinds of social media marketing and influencer marketing is only one of them. Now, what exactly is influencer marketing?
Influencers have the power to convince audiences to accept their opinions, and this is what influencer marketing takes advantage of. With this marketing strategy, high-profile personalities from your industry talk about your brand (perhaps via social media) which in turn, can help you gain loyal customers. It’s like how celebrity endorsements work but this is more collaborative and raw than what you see in conventional ads.
Negotiating with influencers to talk about your brand is pretty straight forward – you connect with them, then you invite them to share about your brand via different platforms such as websites, blogs, social media, and many others.
You may have noticed that influencer marketing is not limited to social media because as mentioned earlier, the strategic execution of different online strategies can help you optimize your audience reach. In this case, influencer marketing often works best together with content and social media marketing.
Most often, B2C (business to consumer) companies with products below $250 tend to have the highest results from influencer marketing, and it’s not a mystery why.
There are several reasons why influencer marketing may be highly beneficial for your brand. It is said that word of mouth marketing can generate sales double than that of paid ads especially since consumers trust peer opinions more than conventional advertising. The fact that 40% of people who’ve seen an influencer use or talk about a product or service on social media purchase the said products is a good proof of how powerful influencer marketing can be. This is what influencer marketing aims to bring to your table: sales!
With all those benefits on hand, it’s about time for you to implement your influencer marketing strategies now. If you don’t know where to start, however, we can help you do it!
Here at Lounge Lizard, we want to help you make more people aware of your online presence by enhancing it using proven influential marketing approaches! Through these strategies, we can help you reach more customers which, in turn, can help you get more revenue!
With our team of influencer marketing specialists, we can guide you in every step of the way so that you can eventually connect with the most sought-after influencers in your industry and achieve your goals!
Here in Lounge Lizard, we value our clients which is why we have a 100% client retention. With that, we can assure you that you will be receiving the best quality of your much-needed services.
If you wish to learn more, you can contact the Lounge Lizard team so that we can start strategizing your influencer marketing approaches today.