We Drive ROI
This is PPC campaign management from the ground up. Lounge Lizard offers customized PPC campaigns and targeting strategies. Increase your traffic, website conversions, and revenue without spending a lot of time and effort. Contact us now and see positive results in a week.
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You can, of course, train a member of your team to manage PPC campaigns but it would usually take a considerable amount of time. A good PPC management service can deliver even better results in just a fraction of the time and money it takes to train someone to manage PPC campaigns.
The point is, you’ll need experts for your PPC campaigns to consistently produce excellent results. The main pitfall of DIY PPC campaign management is the impression of ease. PPC campaign management requires a lot of time, effort, resources, and aptitude in digital marketing.
Amateurs only look for results while experts look for weaknesses. There are different contributing factors to a PPC campaign’s success – factors you can easily overlook. You need to search and select the right keywords, create an effective ad copy and landing page, tweak targeting settings, make a strong bidding strategy, and consistently monitor and analyze campaign results. More often than not, only PPC management services can provide you with consistent quality on all fronts.
A good PPC management service does not only understand their client’s short-term goals but also anticipate what they want to happen in the long-run. It’s not just about the success of one campaign but the success of the overall advertising strategy.
The PPC management service can increase your income and revenue flow but the most important thing you can gain is a deeper understanding of your target market. Consequently, an expert’s perspective on things can enable you to create insightful decisions on future campaigns.
Each PPC campaign should match your goals and strategies. Here at Lounge Lizard, we take every element of your campaign into consideration. We will provide you with a dedicated campaign manager to create customized PPC campaign management strategies and supply you with up-to-date advertising tools. These tools will enable you to tap into extensive ad networks and a treasure trove of campaign insights.
We have a mutual desire for success. That’s why we will provide you with all the necessary tools to succeed. As a PPC marketing agency, we can assist you in collecting competitor intelligence, keyword research, keyword selection, market research, market analysis, copywriting, campaign development, A/B testing, campaign monitoring, managing Google Ads rule-based bidding, and more.
PPC advertising is not a one-time setup – it is a continuous process that needs constant tweaking and updating. We’ll make sure that each of your PPC campaigns will run seamlessly every step of the way.
We won’t waste your time. Lounge Lizard will provide you with honest PPC management services. From the moment you ask for a quote, you will know what services and tools you will receive. You’ll also have access to campaign analytics and performance analysis tools to easily track the results of your campaign with in-depth analytic segments. This allows you to identify campaign elements that are under-performing.
Through the use of these analytic tools, you will have firsthand knowledge of how your campaigns are being managed and assurance that your campaigns are given the proper attention.
Pay-per-click advertising or PPC advertising is one of the most efficient ways to get your brand or message in front of an audience. In PPC advertising, you do not need to search for an audience – the audience searches for you. Whether your goal is to reach new audiences or increase conversion rates, PPC advertising can produce your desired results.
PPC advertising, if done right, can increase your revenue in the most cost-effective and quickest way possible. Generally speaking, PPC advertising costs less per conversion. The ads only appear alongside relevant search results on search engines. Most importantly, you only pay per click – not per appearance of the ads.
Aside from the balance between cost and revenue, you can also reap the benefits in no time. You can experience an increase in traffic within your PPC campaign’s first week. That’s why PPC advertising is the go-to strategy for rapid growth.
PPC advertising is hyper-targeted. You can easily narrow down your target audience. There’s demographic targeting where you can filter audiences based on age, gender, location, or even the type of device they use. In-market targeting allows you to reach audiences who either purchased your products or showed interest in your website and/or products. Custom intent targeting is somewhat similar to in-market targeting but you can instead reach audiences that express strong buying intent towards any of your products. This intent is identified through the use of “buying keywords” in searches. You can also target similar keywords within the copy of your ads through content keywords targeting.
Remarketing or retargeting campaigns, on the other hand, can be used to target users who previously visited your website. Targeting audiences similar to your remarketing audiences is also another effective targeting strategy.
What makes PPC campaigns more advantageous is that a lot of these targeting options perform best in the search network. PPC ads are only displayed in search engine results pages (SERPS) once users’ search queries trigger the ads’ targeted keyword. This means that even if the users match your target demographic profile, the ads won’t display unless they search for the buying keywords and content keywords you targeted.
Every click is a potential conversion in the purchase level of your sales funnel. The buying intent is usually high with PPC visitors. More than half of PPC visitors actually proceed to purchase a product. Overall, PPC ads have higher conversion rates. The average conversion rate in Google Ads Search Network is 2.70%. Ads also account for more than half of the clicks on the first page of SERPs.
Another advantage of PPC ads is that visitors are redirected to landing pages that serve as ad destinations. These ad destinations lead visitors to continue with the buying process or another conversion goal like lead generation.